media

Bugs Exhibit Commercial - KQED cut and online cut

Client:

Lawrence Hall of Science Marketing Dept.

The Challenge:

The science center needed a media piece to promote its upcoming temporary traveling exhibition called "Xtreme Bugs."

Our Solution:

Coached by a media producer from the Hall, teens applied their video editing skills and artistic eyes to create an edit/cut list. TechHive interns also helped to edit a commercial.

Results:

The 2-minute clip was shown on KQED and broadcast on cable stations including Comcast. Teens took pride in seeing their work shown on TV.

Lighthouse Video

Client:

Lighthouse Community Charter School

The Challenge:

Lighthouse Community Charter School wanted to share the great work that their students were doing both at school and in the community, but didn't have the time or resources to produce a video.

Our Solution:

TechHive media producers composed, shot on site, and edited a video piece for peers at Lighthouse Community Charter School in Oakland. 

Results:

Clients used the video not only for marketing purposes, but also for education and inspiration to show what teens are capable of editing given some training and voice in the video making. Lighthouse Community Charter School teens also apply to the TechHive program to learn script writing and video production skills.

Fall Appeal Video

Client:

Lawrence Hall of Science Marketing Dept.

The Challenge:

The science center requested a short video to be part of the Fall Appeal fundraising campaign to showcase the impact that its STEM programs have on learners in the Bay Area.

Our Solution:

We produced a short video which featured two people – a current educator at the Hall, who started her education career as a teen intern, and a TechHive teen intern.

Results:

The video was embedded in the email campaign and on the Lawrence Hall of Science website. More importantly, the TechHive teen interns gained experience in producing and editing a professional video for a client.

Shoes of a Scientist Video

Client:

Lawrence Hall of Science Marketing Department

The Challenge:

The Hall's marketing department wanted to add a media component to its annual holiday card.

Our Solution:

The TechHive worked closely with the Marketing team to plan, produce, and edit this short, which was published to the Hall's YouTube page and was linked to in the 2013 Holiday Card.

Results:

This video served as an internal unifying campaign, as it featured Hall staff from many of the departments. Shoes of a Scientist also became a unifying pitch for the collective work at the Hall.

Design Quest Commercial

Client:

Lawrence Hall of Science - Marketing Department

The Challenge:

The Marketing Department required a 30-second and 15-second TV spot that advertised the new Design Quest exhibit.


Our Solution:

Kids of various ages were invited to interact with the exhibit and TechHive teens and staff recorded their candid experiences and responses with their permission. The participants were then interviewed on camera about their experience in the exhibit. All of the footage was then edited and delivered as per Comcast and PBS media specifications using Adobe Premiere.

Results:

The result was a successful television campaign distributed on various channels and distributed online with the help of TechHive teen interns.