Lawrence Hall of Science - Marketing Department
The Marketing Department required a 30-second and 15-second TV spot that advertised the new Design Quest exhibit.
Kids of various ages were invited to interact with the exhibit and TechHive teens and staff recorded their candid experiences and responses with their permission. The participants were then interviewed on camera about their experience in the exhibit. All of the footage was then edited and delivered as per Comcast and PBS media specifications using Adobe Premiere.
The result was a successful television campaign distributed on various channels and distributed online with the help of TechHive teen interns.